Who we are and why we started
We’re two former secondary school teachers and leaders who share a belief that young people deserve the confidence, knowledge and practical skills to navigate their futures.
With more than 35 years of combined experience in education, we’ve seen first-hand the gap that can exist between learning and real life — and wanted to do something about it.
That shared ambition became Destination Loading CIC: supporting young people aged 11–19 across the North East through engaging, practical learning experiences in schools and community settings.
Increase confidence
We help young people believe in themselves, so they approach new situations with self-assurance rather than hesitation.
Make informed decisions
We give young people the understanding to weigh up their options and choose their next step well.
To improve the life chances of young people by developing the confidence, capability and practical skills they need to make informed decisions, overcome challenges and thrive in education, work and everyday life.
Our mission
Develop skills
We build the practical capabilities young people need to take on real tasks with competence and independence.
Overcome challenges
We equip young people to meet setbacks with resilience, finding a way through rather than turning back.
Meet the team
Julianne Percival
With over 20 years’ experience in Business education, curriculum leadership and learning and development, I’ve always been interested in making learning relevant to life beyond the classroom.
As Co-founder and Director of Destination Loading CIC, I develop and facilitate practical, real-world programmes that give young people opportunities to build confidence, develop skills and make more informed choices about their futures.
Felicity Smith
Educational trainer, former secondary school headteacher and business owner, passionate about bridging the gap between education and real life. With six years’ experience delivering confident communication workshops and a background in school leadership and business, I’m now Co-founder and Director of Destination Loading CIC, helping young people develop the skills, knowledge and confidence to thrive beyond the classroom.
Open to connecting with schools, trusts, community organisations and funders.
Kerry Kelso
A Partner and Head of the Children & Safeguarding Team at Hay & Kilner, specialising in public and private children law.
As a Children’s Panel Member, Kerry brings extensive expertise in child welfare and safeguarding. As Non-Executive Director of Destination Loading CIC, she supports our mission to improve outcomes and create brighter futures for young people.
Supported by
We’re grateful to the organisations that have supported Destination Loading and helped us grow our work with young people across the North East.
